Discoverability
Can potential clients find you through traditional search? Meta tags, schema, legal directories, sitemap, and content signals that Google uses to rank your firm.
A free audit of your firm's online presence, measured across ten categories that decide whether a prospective client — or the AI assistant they just asked — picks up the phone or keeps scrolling.
Tell us where to look. Two minutes later you'll have the verdict.
Each is scored 0–100 and weighted by impact. You'll see which categories are costing you clients right now, and which can wait.
Can potential clients find you through traditional search? Meta tags, schema, legal directories, sitemap, and content signals that Google uses to rank your firm.
Are AI assistants (ChatGPT, Claude, Perplexity, Google's AI overviews) likely to find, understand, and recommend your firm when prospects ask them for legal help? This is distinct from Google SEO — AI systems read structured data, answer-formatted content, and authority signals differently.
Is it immediately clear who you help and what problems you solve? Vague messaging repels your ideal clients.
Are your pages built to convert visitors into consultations? We analyze CTAs, copy, forms, and conversion signals.
Do you have systems to nurture leads who aren't ready to hire yet? We look for follow-up automation and lead magnets.
How easy is it to actually book a consultation? We check scheduling tools, friction points, and booking clarity.
Google reviews, legal directory ratings, and testimonials that make prospects choose you over the firm down the street.
Attorney bios, credentials, headshots, bar admissions, and professional signals that establish credibility.
Are you visible on the platforms where potential clients look? We evaluate your LinkedIn, YouTube, Facebook, and more.
Page load speed, mobile experience, navigation clarity, and accessibility — the technical foundation everything else sits on.
Traffic is not a business. Most firm websites attract visitors and then let them leave without so much as a ruling. Vague messaging brings the wrong people, no follow-up lets warm leads cool, and no reviews send prospects to the firm down the street. This audit shows you, precisely, where the case is lost.