The Number
Your effective hourly rate, the comparable senior-associate rate in your state and practice area, and the gap — annualized.
Most small-firm owners never compute their effective hourly rate. When you do, the answer is almost always worse than you think. Two minutes, eight numbers, one report. No card. No pitch.
Best-guess numbers are fine — this is directional, not audited. Most owners finish in under two minutes.
We compute your effective hourly rate, compare it to a senior associate you could hire to do part of your job, and identify the one structural leak costing you the most.
Your effective hourly rate, the comparable senior-associate rate in your state and practice area, and the gap — annualized.
Whether the gap comes from revenue too low, overhead too high, or pay structurally underset — and what the math tells us about your firm specifically.
Three concrete actions you can take this quarter, each with an expected dollar impact. Specific enough to assign on a Monday.
A small-firm owner working 55 hours a week and pulling $200K is earning roughly $73 an hour. A senior associate they could hire to do part of their job earns $120. The owner is meant to be paid for the risk of ownership and the multiplier of leadership. When the math goes the other way, something specific is broken — and it's usually fixable.